Both of these platforms’ ad revenue fluctuates a lot, especially on youtube, as its video promoting algorithm and sometimes bugs can lead to huge drop in revenue for content creators. For Twitch, the biggest deciding factor is your audience count, ad type, as well as how often you show ads. In general a video of at least 8 minutes long but not too long can get the most money per view, but ads type and audience count still plays the biggest factor in your revenue 2. On youtube, once your channel passed the youtube partnership programme, you can choose to place ads on different locations of videos, which you will then receive income based on the amount of clicks, audience type etc. Ads are probably the most well known methods of people earning money. It is also widely being used to evaluate a vtuber’s success.īut first, let’s talk about ads, the most common thing you see in all platforms. And amongst them, the most disclosed and discussed method is donations. The most well known and direct way a vtuber gains money is to receive donations, take in sponsorships and put up ads, like other content creators. How do they make money though? Well, that’s the question we are going to find the answer of. Business makes money, and being a vtuber is a type of business. Unlike ordinary youtubers, being a vtuber has more interesting ways to generate income. Both the vtuber market and being a vtuber can definitely be very appealing.īesides some who really do it just out of fun or other reasons, a lot of vtubers will obviously need their money to actually continue in being a vtuber. This is a very big number for a lot of people to be attracted to, and no wonder why a lot of content creators are being interested or are already being a vtuber. According to a Japanese production company Balus, they estimated an annual market of around 5 billion to 10 billion yen(45.8 million to 91.5 million usd) in 2019, and the CEO of Balus Norikazu Hayashi estimated that in 2020 it will hit 50 billion yen 1. A lot of vtubers were being judged base on the their ability of making money, which to some extend is a point for consideration, as being a vtuber is a type of business. Money and the age old question of where to get them is a common topic for vtubers and us to discuss.
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